Free Credit Report Band: An Excellent Marketing Strategy

Free credit report band is a benchmark in the marketing campaigns initiated by FreeCreditScore.com. Experian created this band to popularize their credit management website. The band soon became a rage with the audience and was there on all radio and television channels. Even their little and amateurish efforts made them feature in the top chartbuster. Their appealing tunes detailing out the miserable life of people who suffer from bad credit scores were heart touching. Some of its popular themes have been:

1. Living with in-laws
2. Bicycle riding
3. Country Western stage show
4. Renaissance fair
5. Pirate-themed restaurant
6. Used car
7. Small town / cell phone shop
8. Roller coaster
9. Hip-hop pool party
10. Country Bar in Reno

The songs explicitly talks about how people could have lived a happy and carefree life if they would have timely asked for their free credit report and made serious efforts to improve the scores. The credit reports are a mirror to your credit standings as they list down all your financial transactions including the defaults made by you.

The first front-man of the band was Eric Violette, a French-Canadian actor. Surprised! He was given a voice over but he had a great accent to hold the attention of many. This was a concern with most music critics and other agencies.

In summers 2009, the Experian parted ways with the free credit report band which initiated the hunt for the new band. It is believed that as the focus of Experian shifted from credit reports to the credit scores they wanted a new face and a new band to reflect this change. For this purpose they came up with a new website freecreditscore.com. Chris Moloney, the CMO of Experian believed that each individual in the tough economic situations was on the lookout for their credit scores and this shift they wanted to thrive on with the help of their new band.

To find the new band the hunt was organized in three major cities: Los Angeles, Chicago and New York and more than 100 bands made their entry. A dozen of semi-finalists were chosen and then four finalists were shortlisted. And finally band from Detroit, ‘Victorious Scerets’ won the title and the contract to promote freecreditscore.com.

The new band is amazing and brings out the importance and relevance of good credit scores in life of all beautifully in their melodious songs.